search by keyword
 Search
search by brand
select your language

Directions Hair Dye

Directions Hair Dye: Unleash your creativity and express your unique style with these vibrant and edgy hair colours. Since 1981, Directions Hair Dye by La Riche has been a go-to choice for punks, goths, and rockers looking to make a statement. With over 45 stunning shades, these semi-permanent colours are 100% vegan and cruelty-free, ensuring guilt-free and fabulous transformations. Each tub comes with a tamper-proof screw-on lid and a free tint brush, making it easy to achieve your desired look. Whether you're craving bold, creative, dark, or edgy, Directions Hair Dye is your ticket to head-turning hair. Embrace the power of colour and let your imagination run wild.

Showing: 1 - 12 of 44
Directions Semi Permanent Conditioning Hair Color Fluorescent Orange
Select Size
Select Color
Selected colormy imagePrice£2.11
Quantity: ADD
Directions Semi Permanent Conditioning Hair Color Fluorescent Orange
Directions Semi Permanent Conditioning Hair Color Fluorescent Orange, is directions semi-permanent slate hair color can be mixed with each other for the most beautiful colors. It is best applied to chemically treated hair. Long-lasting hair color. 100% free from ammonia, peroxide and PPD. It has a great conditioning effect.

Direction: Apply direction evenly with the aid of a tint brush. Leave for around 15 minutes, rinse thoroughly and dry. Direction will take faster and last longer on chemically treated hair.How to use: 1) Wash your hair with a shampoo with a balanced PH, to achieve the optimum level of acidity of the hair. Dry your hair with a towel. 2) Apply evenly the dye on your hair and comb it to a light foam. 3) We recommend keeping the paint on your hair for 15-30 minutes. A plastic cap or shower cap will help keep the heat, which helps to fix the color. 4) Rinse thoroughly the paint in the bathroom under warm water. Avoid contact with eyes.
Directions Semi Permanent Conditioning Hair Color Neon Red
Select Size
Select Color
Selected colormy imagePrice£2.16
Quantity: ADD
Directions Semi Permanent Conditioning Hair Color Neon Red
Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

  • It is recommended to wear protective gloves.
  • Apply small amounts to clean, towel-dried hair using a brush.
  • Distribute with a comb from roots to ends then leave it on for 15 minutes.
  • Comb through once more then rinse thoroughly.
  • Blow-dry to extend colour brilliance.
Directions Semi Permanent Conditioning Hair Colour Silver
Select Size
Select Color
Selected colormy imagePrice£2.15
Quantity: ADD
Directions Semi Permanent Conditioning Hair Colour Silver
Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

  • It is recommended to wear protective gloves.
  • Apply small amounts to clean, towel-dried hair using a brush.
  • Distribute with a comb from roots to ends then leave it on for 15 minutes.
  • Comb through once more then rinse thoroughly.
  • Blow-dry to extend colour brilliance.
Directions Semi Permanent Conditioning Hair Colour Atlantic Blue
Select Size
Select Color
Selected colormy imagePrice£2.16
Quantity: ADD
Directions Semi Permanent Conditioning Hair Colour Atlantic Blue
Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

  • It is recommended to wear protective gloves.
  • Apply small amounts to clean, towel-dried hair using a brush.
  • Distribute with a comb from roots to ends then leave it on for 15 minutes.
  • Comb through once more then rinse thoroughly.
  • Blow-dry to extend colour brilliance.
Directions Semi Permanent Conditioning Hair Colour Lavender
Select Size
Select Color
Selected colormy imagePrice£2.15
Quantity: ADD
Directions Semi Permanent Conditioning Hair Colour Lavender
Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

  • It is recommended to wear protective gloves.
  • Apply small amounts to clean, towel-dried hair using a brush.
  • Distribute with a comb from roots to ends then leave it on for 15 minutes.
  • Comb through once more then rinse thoroughly.
  • Blow-dry to extend colour brilliance.
Directions Semi Permanent Conditioning Hair Colour Poppy Red
Select Size
Select Color
Selected colormy imagePrice£2.18
Quantity: ADD
Directions Semi Permanent Conditioning Hair Colour Poppy Red
Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

  • It is recommended to wear protective gloves.
  • Apply small amounts to clean, towel-dried hair using a brush.
  • Distribute with a comb from roots to ends then leave it on for 15 minutes.
  • Comb through once more then rinse thoroughly.
  • Blow-dry to extend colour brilliance.
Directions Semi Permanent Conditioning Hair Colour Pillarbox Red
Select Size
Select Color
Selected colormy imagePrice£2.16
Quantity: ADD
Directions Semi Permanent Conditioning Hair Colour Pillarbox Red
Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

  • It is recommended to wear protective gloves.
  • Apply small amounts to clean, towel-dried hair using a brush.
  • Distribute with a comb from roots to ends then leave it on for 15 minutes.
  • Comb through once more then rinse thoroughly.
  • Blow-dry to extend colour brilliance.
Directions Semi Permanent Conditioning Hair Colour Lagoon Blue
Select Size
Select Color
Selected colormy imagePrice£2.16
Quantity: ADD
Directions Semi Permanent Conditioning Hair Colour Lagoon Blue
Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

  • It is recommended to wear protective gloves.
  • Apply small amounts to clean, towel-dried hair using a brush.
  • Distribute with a comb from roots to ends then leave it on for 15 minutes.
  • Comb through once more then rinse thoroughly.
  • Blow-dry to extend colour brilliance.
Directions Semi Permanent Conditioning Hair Colour Dark Tulip
Select Size
Select Color
Selected colormy imagePrice£2.15
Quantity: ADD
Directions Semi Permanent Conditioning Hair Colour Dark Tulip
Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

  • It is recommended to wear protective gloves.
  • Apply small amounts to clean, towel-dried hair using a brush.
  • Distribute with a comb from roots to ends then leave it on for 15 minutes.
  • Comb through once more then rinse thoroughly.
  • Blow-dry to extend colour brilliance.
Directions Hair Lightening Peroxide
Select Size
Select Color
Selected colormy imagePrice£3
Quantity: ADD
Directions Hair Lightening Peroxide
Directions Hair Lightening Peroxide is to lighten hair professionally and prepare hair for new colours, our Lightening range is specially-formulated to make every strand irresistibly soft and shiny.

Directions :

Mix 25g of bleach with between 75ml and 100 ml of cream peroxide depending upon the consistency required. Mix the required amount in a non –metallic bowl. Use immediately. Apply to clean, dry hair using your preferred professional technique. Check hair every 5 minutes. Carry out a strand test to determine the processing time needed to achieve the degree of lift required. With very resistant hair, if the desired degree of lift is not reached after 50 minutes, wipe off and reapply fresh product. When the desired results have been achieved, remove with warm water and shampoo gently, then apply conditioner if required.

Directions Hair Lightening Kit
Select Size
Select Color
Selected colormy imagePrice£3.98
Quantity: ADD
Directions Hair Lightening Kit
Directions Hair Lightening Kit has been specially formulated to condition and help protect your hair while you lighten.

This pack contains :

  • 1X Bottle of 20 volume (6%) Cream Peroxide 75 ml
  • 1X Sachet of Powder Bleach 25g
  • 1X Sachet of Moisturising Shampoo 10 ml
  • 1X Instruction leaflet
  • 1X Pair of medium plastic gloves
  • 1X Mixing tray
  • 1XApplicator tray
  • 1X Development cap
Directions Color Protecting Conditioner
Select Size
Select Color
Selected colormy imagePrice£1.02
Quantity: ADD
Directions Color Protecting Conditioner
After the coloring treatment, hair needs professional care. If you want to enjoy the obtained color for longer, and at the same time the healthy appearance of your strands, you should look for a comprehensive cosmetic. It will take care not only of the intense depth of the shade, but also moisturize, nourish and give shine to your hair. Try Directions Color Protecting conditioner from La Riche and enjoy a beautiful and healthy hairstyle.

How To Use:

Apply a small amount of the conditioner to washed and slightly damp hair. Spread the cosmetic evenly over the entire length of the strands. Leave it on for a few minutes and then rinse thoroughly with water.

Showing: 1 - 12 of 44